Elite Trax Inc. is the world leader in BMX track design and construction, having built tracks in over twenty countries. Their work includes the BMX tracks for the Olympic Games in Beijing in 2008, London in 2012 and Rio in 2016. The challenge was to create a website that explains the work that Elite Trax Inc. does and drive inquiries for work.
I designed a modern, responsive website that focuses on the process, materials and value that Elite Trax Inc. delivers to clients. The result is a site that works great on any device and tells the Elite Trax Inc. story through rich imagery and brand-appropriate language.